House of Rare is a premium tequila house built at the intersection of craftsmanship, culture, and rarity. Rooted in traditional tequila-making and driven by modern vision, we create limited releases that celebrate time, terroir, and intentional design.
Every expression is produced in small batches, using mature agave, meticulous processes, and extended aging to achieve depth, balance, and character. From liquid to packaging, every detail is curated, not for mass consumption, but for those who value authenticity, patience, and true distinction.
More than a tequila brand, House of Rare is a platform for rare expressions, founder-led releases, and collectible editions. Each bottle telling a story of origin, artistry, and restraint.
House of Rare isn’t made to be everywhere.
It’s made to be remembered.
About HOUSE OF RARE
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Tequila as an Asset
Own individual tequila barrels as a real asset. We handle storage and maturation while you track progress.
Custodied at partner distilleries
Insurance is included in annual storage
Certificate and serial number provided
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Tailored Solutions
Tailored portfolios for families and groups. Balance of ex-bourbon and special cask finishes to match objectives.
Flexible sizes and timelines
Detailed cask schedules
Dedicated account support
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Integrated alternatives
Diversified programs for family offices and funds. Built for scale and rigorous reporting.
Structured allocations
Transparent fees and custody
Professional onboarding
Fully Insured Custody
Your assets are protected with comprehensive, fully insured custody solutions. We partner with regulated custodians to ensure maximum security, transparency, and peace of mind at every stage.
World Class Partners
We collaborate with globally recognized institutions and specialists to deliver trusted execution, deep market access, and best-in-class infrastructure.
Cask Expertise
Our team brings deep domain expertise in rare asset curation and valuation, ensuring every cask meets strict quality, provenance, and performance standards.
Institutional Grade Process
From sourcing to storage and exit, our end-to-end process follows institutional best practices for compliance, risk management, and long-term value creation.
Request information
Tell us a bit about what you want to achieve and we will send a short overview with next steps. You can also ask about custom collections or institutional programs.
Insured custody
Distillery cellars
Structured programs
Traditional methods
By sending this form you agree to be contacted about House of Rare programs.
Where we work
Houston
Headquarters
Mexico City
Operations
Jalisco
Distillery partners